Menu

Blog

Advice, musings, case studies & updates from the No Grey studio

Ballarat Foto Biennale 2017 review

Posted on September 13, 2017 in Events

Ballarat Foto Biennale 2017 review

Founded in 2005, Ballarat International Foto Biennale has put the historic town of Ballarat on the art map. Encompassing the entire city, the event occupies its prime galleries and venues, extending its program to more than 80 cafes, galleries and wine bars locally. Over the 11 years of its existence, BIFB has become a unique platform for Australian and international photography, attracting prominent figures and introducing hundreds of new and emerging artists. From edition to edition, it has shown improvement in programming, but also in presentation, while Ballarat is establishing itself as the exciting place to be. Like many...

read more

Ray’s Outdoors rebrand

Posted on July 30, 2017 in Trends

Ray’s Outdoors rebrand

For decades, Ray’s Outdoors has been an essential checkpoint for many Australian outdoorsmen (and women). Regular customers and those sensitive to aesthetics must have noticed the current rebrand featuring a bold font and a completely new colour scheme. In October 2015, the “Australia’s best outdoor leisure retailer” got a makeover, introducing a new website and e-commerce system, and a chain of freshly refurbished stores. The famous retailer is now known as “Rays”, a place for those who “camp, paddle, hike [and] explore”.   According to Super Retail Group (purchased Ray’s Outdoors in 2010) chief executive Peter Birtles, the reason behind the...

read more

Looking back at 2012 – No Grey Creative turns 10

Posted on September 5, 2017 in 10 Year Celebrations

Looking back at 2012 – No Grey Creative turns 10

2017 marks 10 years for No Grey Creative. As part of the celebration I’ll be bringing you a series of blog posts with the purpose of sharing my unique business story and also with the hope that you can relate to, learn from and have a laugh at (along with me) my experiences. 
Here’s a look back at 2012… Hired my first design assistant! When you are trying to grow your own business but also work on existing clients stuff too, it can be a bit of a juggling act. You have the best intentions of setting aside time...

read more

Top logo design trends for 2016/2017 financial year

Posted on June 22, 2017 in Trends

Top logo design trends for 2016/2017 financial year

When it comes to branding, an impeccable name can only be supported by a perfect logo. Many global companies don’t change their logo for long periods of time, considering it flawless and perfectly recognisable. However, even the biggest of multinational enterprises decide to give their visual identity a touch-up. Among those big names are Mastercard and Google, but also Coca-Cola, with their frequent stunts and refreshments in visual identity. When it comes to small business owners, logos can make or break their brand. So, it’s crucial to come up with a solid design to begin with and not give...

read more

Looking back at 2011 – No Grey Creative turns 10

Posted on August 30, 2017 in 10 Year Celebrations

Looking back at 2011 – No Grey Creative turns 10

2017 marks 10 years for No Grey Creative. As part of the celebration I’ll be bringing you a series of blog posts with the purpose of sharing my unique business story and also with the hope that you can relate to, learn from and have a laugh at (along with me) my experiences. 
Here’s a look back at 2011… The year of the expo: There must have been something in the water on 2011 as the majority of my work was creating ideas for clients around their stands for upcoming expos. Kings Workplace Solutions (KWS) which was run by...

read more

Looking back at 2010 – No Grey Creative turns 10

Posted on August 5, 2017 in 10 Year Celebrations

Looking back at 2010 – No Grey Creative turns 10

2017 marks 10 years for No Grey Creative. As part of the celebration I’ll be bringing you a series of blog posts with the purpose of sharing my unique business story and also with the hope that you can relate to, learn from and have a laugh at (along with me) my experiences. 
Here’s a look back at 2010… Felt like I was back at square one: After leaving the Bay Street office and having to cut a lot of costs I felt like I had taken 5 steps backwards. Work also quietened down, less enquiries, hardly any repeat business....

read more

That’s a wrap! – Open House Melbourne 2017

Posted on August 2, 2017 in Events, Trends

That’s a wrap! – Open House Melbourne 2017

Last weekend saw the 10th instalment of Open House Melbourne. One of my favourite events on the busy Melbourne calendar for the year. The last two years I have worked as a volunteer for the event. 2016 year I was assigned Parliament House and 2015, – my first year on the job – I looked after Melbourne Town Hall. There are many perks to being a volunteer: you get a unique insight into a major public event, meet new people, learn facts about buildings that you look at everyday that you never knew and probably the best benefit of...

read more

Looking back at 2009 – No Grey Creative turns 10

Posted on August 1, 2017 in 10 Year Celebrations

Looking back at 2009 – No Grey Creative turns 10

2017 marks 10 years for No Grey Creative. As part of the celebration I’ll be bringing you a series of blog posts with the purpose of sharing my unique business story and also with the hope that you can relate to, learn from and have a laugh at (along with me) my experiences. Here’s a look back at 2009… New marketing campaign: No Grey was really up and going by now and I needed to start implementing my own marketing campaigns to keep chugging along. One of my favourites to this day is the one below. My (now) husband...

read more

Digital Branding 101 – August 2017

Posted on June 21, 2017 in Events

Digital Branding 101 – August 2017

Together with our friend Sam from Milkbar Digital, we are pleased to announce our Digital Branding 101 seminar, aimed at helping small businesses understand graphic design and social media. When? 5.30pm, Wednesday 23rd August 2017 Where? 183 Highett Street, Richmond 3121 Topics that will be covered include: • How to make sure your website looks great & performs well • Facebook, Instagram & LinkedIn for small businesses • How to create the best digital content • Branding consistency across all platforms • Plus, much more! Light refreshments provided, plus there will be time to network with likeminded businesses in the community....

read more

Looking back at 2008 – No Grey Creative turns 10

Posted on June 30, 2017 in 10 Year Celebrations

Looking back at 2008 – No Grey Creative turns 10

2017 marks 10 years for No Grey Creative. As part of the celebration I’ll be bringing you a series of blog posts with the purpose of sharing my unique business story and also with the hope that you can relate to, learn from and have a laugh at (along with me) my experiences.  I hope you enjoy looking back on 2008 with me…   Living/work situation: My unit renovation in Mentone is finished and I was all moved in. I was going to work everyday to my Dad’s house and using the dining room table as my office. First...

read more
Top