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Advice, musings, case studies & updates from the No Grey studio

Top logo design trends for 2016/2017 financial year

Posted on June 22, 2017 in Trends

Top logo design trends for 2016/2017 financial year

When it comes to branding, an impeccable name can only be supported by a perfect logo. Many global companies don’t change their logo for long periods of time, considering it flawless and perfectly recognisable. However, even the biggest of multinational enterprises decide to give their visual identity a touch-up. Among those big names are Mastercard and Google, but also Coca-Cola, with their frequent stunts and refreshments in visual identity. When it comes to small business owners, logos can make or break their brand. So, it’s crucial to come up with a solid design to begin with and not give...

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Digital Branding 101 – August 2017

Posted on June 21, 2017 in Events

Digital Branding 101 – August 2017

Together with our friend Sam from Milkbar Digital, we are pleased to announce our Digital Branding 101 seminar, aimed at helping small businesses understand graphic design and social media. When? 5.30pm, Wednesday 23rd August 2017 Where? 183 Highett Street, Richmond 3121 Topics that will be covered include: • How to make sure your website looks great & performs well • Facebook, Instagram & LinkedIn for small businesses • How to create the best digital content • Branding consistency across all platforms • Plus, much more! Light refreshments provided, plus there will be time to network with likeminded businesses in the community....

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Graphic Design finds from my recent trip to Tokyo

Posted on June 6, 2017 in Trends

Graphic Design finds from my recent trip to Tokyo

Japan is known as one of the most visually vibrant places on Earth and Tokyo is definitely a feast for the eyes! When it comes to Graphic Design, the city is an endless pool of inspiration bravely pushing the latest and even avant-garde trends. Brimming with colour, latest technology in combination with traditional imagery, the streets of Tokyo are quite overwhelming. For a curious cultural tourist like myself, this may just be the dream destination in which the most perfect scenes stand right next to the odd ones. Since holidays are generally a relaxing time, I did not obsess...

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Choosing a colour for your brand

Posted on May 1, 2017 in Tips & Advice, Trends

Choosing a colour for your brand

When deciding on a colour for your brand, it is important that your colour palette is well thought out as the right colour choice can highlight your business’ strengths and help to attract the right customer. In design marketing, it is not uncommon for colour psychology to be discussed; a theory that argues how certain colours influence our emotions and behaviours through a variety of meanings associated with particular colours. It has been argued that a consumer’s reaction to colour appropriateness is far more important than the colour of the logo itself; does the colour of the brand live...

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Jim’s Interior Design logo review

Posted on March 9, 2017 in Trends

Jim’s Interior Design logo review

Where the world of delicate pastels and tough grass stains collide.  When I first saw this logo I wasn’t sure if it was real, but on further inspection, Jim’s Interior Design is in fact the new arm of the highly successful Jim’s Franchise Group. Jim’s is nothing less than ambitious and this attempt to break into the creative trade services is a bold, somewhat exciting new step, and I’m looking forward to seeing how it unfolds.  Being the first ‘creative’ arm of the business, I can imagine that the branding for Jim’s Interior Design would have come under much discussion...

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How to update your WordPress website

Posted on November 28, 2016 in Tips & Advice

How to update your WordPress website

Here at No Grey we offer one of the most popular open source platforms to develop your website, which is WordPress. We choose WordPress because it is user friendly from a clients perspective, flexible for design, gives you access to 1,000’s of free add ons (plugins) for your website and pretty much any developer could work on it for you in the future. You are not locked into anyone.  Our clients love WordPress and we love to create websites with it. 74 million users can back that statement up! When you have a WordPress website it is vital that...

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Digital Branding 101 – Seminar

Posted on August 17, 2016 in Events, Tips & Advice

Digital Branding 101 – Seminar

Together with our friend Sam from Milkbar Digital, we are pleased to announce our Digital Branding 101 seminar, aimed at helping small businesses understand graphic design and social media. When? 5.30pm, Wednesday 7th September 2016Where? Gordon Studios, 12 – 14 Gordon St, Cremorne Topics that will be covered include: • How to make sure your website looks great & performs well • Facebook, Instagram & LinkedIn for small businesses • How to create the best digital content • Branding consistency across all platforms • Plus, much more!Light refreshments provided, plus there will be time to network with likeminded businesses...

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KolesWorth Supermarket

Posted on May 27, 2016 in Trends

KolesWorth Supermarket

How do you take on the big guys? It seems an independent supermarket in Melbourne’s South East may have found the answer, or at least are having a crack at it.  In Australia the big boys Coles and Woolworths (or Safeway if you were born in Victoria pre 2000) really have the market cornered when it comes to Supermarket shopping. Their iconic logos towering above us as we park our cars in lots across Australia and venture in for the necessary task of buying food. If you are anything like me, I feel guilty for constantly buying from the big bosses, I...

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Why does my logo look ‘fuzzy’?

Posted on February 22, 2016 in Tips & Advice

Why does my logo look ‘fuzzy’?

We answer this baffling question once and for all and let you in on a few secrets to make sure you have complete control of your logo.  Ever had your business cards printed and they came back ‘fuzzy’ or ‘dirty’ looking around your logo? Seen your website lately and think your logo looks a bit out of focus? Well, you may need glasses OR you might not be using the correct version of your logo.  Different mediums need different file types to achieve the best looking outcome and consistency for your logo. Its not a ‘one size fits all’ situation....

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How to brief your graphic designer

Posted on December 24, 2015 in Tips & Advice

How to brief your graphic designer

Giving a brief to a Graphic Designer can be really hard! Often thought to be quite easy, but when you get down to business end of a job, it is the single most important element to ensure you get a great result on your logo, website or graphic design.  More often than not when a customer is un-happy with a final result it’s generally to do with an inaccurate brief. I’m not saying that the blame is entirely on the client, but the communication to the Graphic Designer must be accurate and clear. And only the client can provide...

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