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Advice, musings, case studies & updates from the No Grey studioLooking back at 2012 – No Grey Creative turns 10
2017 marks 10 years for No Grey Creative. As part of the celebration I’ll be bringing you a series of blog posts with the purpose of sharing my unique business story and also with the hope that you can relate to, learn from and have a laugh at (along with me) my experiences. Here’s a look back at 2012… Hired my first design assistant! When you are trying to grow your own business but also work on existing clients stuff too, it can be a bit of a juggling act. You have the best intentions of setting aside time...
read moreTop logo design trends for 2016/2017 financial year
When it comes to branding, an impeccable name can only be supported by a perfect logo. Many global companies don’t change their logo for long periods of time, considering it flawless and perfectly recognisable. However, even the biggest of multinational enterprises decide to give their visual identity a touch-up. Among those big names are Mastercard and Google, but also Coca-Cola, with their frequent stunts and refreshments in visual identity. When it comes to small business owners, logos can make or break their brand. So, it’s crucial to come up with a solid design to begin with and not give...
read moreLooking back at 2011 – No Grey Creative turns 10
2017 marks 10 years for No Grey Creative. As part of the celebration I’ll be bringing you a series of blog posts with the purpose of sharing my unique business story and also with the hope that you can relate to, learn from and have a laugh at (along with me) my experiences. Here’s a look back at 2011… The year of the expo: There must have been something in the water on 2011 as the majority of my work was creating ideas for clients around their stands for upcoming expos. Kings Workplace Solutions (KWS) which was run by...
read moreLooking back at 2010 – No Grey Creative turns 10
2017 marks 10 years for No Grey Creative. As part of the celebration I’ll be bringing you a series of blog posts with the purpose of sharing my unique business story and also with the hope that you can relate to, learn from and have a laugh at (along with me) my experiences. Here’s a look back at 2010… Felt like I was back at square one: After leaving the Bay Street office and having to cut a lot of costs I felt like I had taken 5 steps backwards. Work also quietened down, less enquiries, hardly any repeat business....
read moreLooking back at 2009 – No Grey Creative turns 10
2017 marks 10 years for No Grey Creative. As part of the celebration I’ll be bringing you a series of blog posts with the purpose of sharing my unique business story and also with the hope that you can relate to, learn from and have a laugh at (along with me) my experiences. Here’s a look back at 2009… New marketing campaign: No Grey was really up and going by now and I needed to start implementing my own marketing campaigns to keep chugging along. One of my favourites to this day is the one below. My (now) husband...
read moreDigital Branding 101 – August 2017
Together with our friend Sam from Milkbar Digital, we are pleased to announce our Digital Branding 101 seminar, aimed at helping small businesses understand graphic design and social media. When? 5.30pm, Wednesday 23rd August 2017 Where? 183 Highett Street, Richmond 3121 Topics that will be covered include: • How to make sure your website looks great & performs well • Facebook, Instagram & LinkedIn for small businesses • How to create the best digital content • Branding consistency across all platforms • Plus, much more! Light refreshments provided, plus there will be time to network with likeminded businesses in the community....
read moreLooking back at 2008 – No Grey Creative turns 10
2017 marks 10 years for No Grey Creative. As part of the celebration I’ll be bringing you a series of blog posts with the purpose of sharing my unique business story and also with the hope that you can relate to, learn from and have a laugh at (along with me) my experiences. I hope you enjoy looking back on 2008 with me… Living/work situation: My unit renovation in Mentone is finished and I was all moved in. I was going to work everyday to my Dad’s house and using the dining room table as my office. First...
read moreLooking back at 2007 – No Grey Creative turns 10
2017 marks 10 years for No Grey Creative. As part of the celebration I’ll be bringing you a series of blog posts with the purpose of sharing my unique business story and also with the hope that you can relate to, learn from and have a laugh at (along with me) my experiences. Please enjoy this first post which is all about 2007. My first year of working for myself! Age: 23 Living situation: I had recently purchased a small home unit in Mentone and was staying with my family whilst I was renovating it DIY and with...
read moreChoosing a colour for your brand
When deciding on a colour for your brand, it is important that your colour palette is well thought out as the right colour choice can highlight your business’ strengths and help to attract the right customer. In design marketing, it is not uncommon for colour psychology to be discussed; a theory that argues how certain colours influence our emotions and behaviours through a variety of meanings associated with particular colours. It has been argued that a consumer’s reaction to colour appropriateness is far more important than the colour of the logo itself; does the colour of the brand live...
read moreJim’s Interior Design logo review
Where the world of delicate pastels and tough grass stains collide. When I first saw this logo I wasn’t sure if it was real, but on further inspection, Jim’s Interior Design is in fact the new arm of the highly successful Jim’s Franchise Group. Jim’s is nothing less than ambitious and this attempt to break into the creative trade services is a bold, somewhat exciting new step, and I’m looking forward to seeing how it unfolds. Being the first ‘creative’ arm of the business, I can imagine that the branding for Jim’s Interior Design would have come under much discussion...
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