Blog
Advice, musings, case studies & updates from the No Grey studioWe Are Bupa
Okay, is anyone else wondering what on earth is going on with Bupa? In fact, I am wondering what on earth is Bupa? According to this very calming video on their website, Bupa is the result of a mergence of insurance companies HBA, mbf, and Mutual Community. So, it’s a health insurance company. But what’s with the crazy name? I mean, I find it hard to concentrate on their mantra… …”At Bupa, we exist to help our members live longer, healthier, happier lives. And as a leading healthcare organisation in Australia, we’re well placed to support and look after you and your family’s health”… …when...
read moreThe New Bank of Melbourne
The recent re-appearance of The Bank of Melbourne in its new swanky form has by no means gone unnoticed by creatives and Melburnians alike. The relaunch of the bank was expected to cost close to $100 million, making it a much anticipated event– (Westpac’s big plans were first mentioned back in 2004). With such a large budget, the expectations were high, especially when compared to The City of Melbourne’s redesign campaign, which cost the government a mere $147,906. Westpac’s attempt to re-launch and re-integrate The Bank of Melbourne as a ‘community minded’ and ‘humble’ business has been met with much hype...
read morePantone Knitted Swatches
For my birthday this year I was blessed with many amazing and generous presents, parties, cakes and perfect company. I think I managed to stretch the event out to a whole week. Every birthday should be like that! This year, when I was enjoying my celebrations with some close friends at Naked for Satanon Brunswick Street in Brunswick, Melbourne. After a few Dirty Granny ciders and deliciously tasty Pintxos my log time (also Graphic designer) friend Libby arrived. I was greeted with a brown gift bag, hug and happy birthday. I was excited to open her present because just...
read morePippi and Zoe help out Burke and Wills!
Pippi a tri-colour (mainly black) chihuahua and Zoe a sand colour Mastiff-X are partners in crime. Coaxing pats and hugs from others in the office, waiting with raised ears and eyebrows for Mackenzie and I to faithfully return from lunch and greeting visitors with wagging tails and excitement. Yes, bringing your dog to work is a real treat and one that I know to savour while I still can. Shane who is the owner at Burke and Wills and fabulous client of Mackenzie Photography, popped by last week with two packages in hand. Announcing to me that they were...
read moreVictoria Small Business Festival
I am really excited to be part of the Victorian Small business festival this year. It is such a great opportunity for any small business to go along to information sessions around Business Planning, Marketing, Accounting and Bookkeeping, Social Media and much more. This year No Grey Creative is part of the Business Planning section of the festival. When deciding what category to submit under, Marketing was the first choice. But after having a good ponder I decided to go with Business Planning. I see so many business owners who start out, leave branding to the last minute or...
read moreThere is alot to be said about perceptions
Here is an interesting story, one I have read many times before but it always reminds me how important it is for my clients to have impressive branding when prospecting for clients. As this story demonstrates, its all about how or people perceive you. You may have the best product or service in the world, but if your image does not represent that then how will people start to know about it? In Washington DC, at a Metro Station, on a cold January morning in 2007, this man with a violin played six Bach pieces for about 45 minutes....
read moreVista print business cards, something to think about…
You are at a networking function, how do you react when you get a business card from someone with ‘get your free cards from Vista’ (etc) printed on the back?? and it potentially looks the same as someone else’s cards? I have actually met two people at the one networking function had the same ‘design’ (i use the term lightly) on their cards but for different businesses. Not a good look and would I do business with them? Are they up to the job? I mean how serious are you about your business if you cant invest the $300 or...
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