Why it pays to highlight your USP
When clients come to us for a logo, business card or website design service one of the first questions we ask is ‘what separates you from your competitors?’. For most business owners this can be quite confronting and hard to answer. Most people answer with phrases like: “good quality service” “low prices” “experience” But these will not be enough to set you apart from your competitors. These answers are generally like this because the owner is too close to their own business and is challenged by stepping back and taking an objective look at what the customer sees. They often...
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