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Why it pays to highlight your USP

Posted on October 13, 2015 in Clients, Tips & Advice

When clients come to us for a logo, business card or website design service one of the first questions we ask is ‘what separates you from your competitors?’. For most business owners this can be quite confronting and hard to answer. Most people answer with phrases like: “good quality service” “low prices” “experience” But these will not be enough to set you apart from your competitors. These answers are generally like this because the owner is too close to their own business and is challenged by stepping back and taking an objective look at what the customer sees. They often...

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Websites. Get the look for less!

Posted on September 28, 2015 in Clients, Tips & Advice

Websites. Get the look for less!

  Sometimes you just can’t afford a new website. And really, if you already have pages and pages of content with years of work poured into your existing website the pain and lengthly process to migrate everything over to a ‘new site’ would simply not be worth it.  Lets work with what you’ve got for a fraction of the price.  Take our friends over at Financial Planning Expert. Small business owners who for the last 5 years have done the right thing and created loads of content on their site. They’ve posted helpful tips and information about financial planning, created links...

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Happy E.O.F.Y.S

Posted on May 22, 2012 in Clients

Happy E.O.F.Y.S

A new client approached us recently, requesting some branding for his new business– preferably to be completed by the end of the financial year. Now, we are no tax-gurus (in fact I would call myself rather a financial bumpkin– the end of finical year usually means just one thing for me– that annoying “Happy E.O.F.Y.S” ad for Foxtel), but this request got us thinking (about more than cable TV, that is). The end of the financial year is approaching, and I know a lot of us are looking to ramp up our business expenses to avoid any unwanted tax....

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Pippi and Zoe help out Burke and Wills!

Posted on August 10, 2011 in Clients

Pippi and Zoe help out Burke and Wills!

Pippi a tri-colour (mainly black) chihuahua and Zoe a sand colour Mastiff-X are partners in crime. Coaxing pats and hugs from others in the office, waiting with raised ears and eyebrows for Mackenzie and I to faithfully return from lunch and greeting visitors with wagging tails and excitement. Yes, bringing your dog to work is a real treat and one that I know to savour while I still can. Shane who is the owner at Burke and Wills and fabulous client of Mackenzie Photography, popped by last week with two packages in hand. Announcing to me that they were...

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