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9 Designer’s Tips for the Perfect Business Card

Posted on November 2, 2017 in Tips & Advice, Trends

9 Designer’s Tips for the Perfect Business Card

We’re living in the digital era, dismissive of the many paper-based or analogue forms of advertising. “Who uses business cards today?” is often muttered in different circles and while we understand the thought, we must say that could not be further from the truth. In fact, business cards are here to stay as professional mementos to personal encounters. They serve to evoke the feeling of that encounter and to inspire the recipient to contact the giver. But before that happens, the recipient needs to be interested and at the very least a little bit impressed. This is where the...

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Choosing a colour for your brand

Posted on May 1, 2017 in Tips & Advice, Trends

Choosing a colour for your brand

When deciding on a colour for your brand, it is important that your colour palette is well thought out as the right colour choice can highlight your business’ strengths and help to attract the right customer. In design marketing, it is not uncommon for colour psychology to be discussed; a theory that argues how certain colours influence our emotions and behaviours through a variety of meanings associated with particular colours. It has been argued that a consumer’s reaction to colour appropriateness is far more important than the colour of the logo itself; does the colour of the brand live...

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How to update your WordPress website

Posted on November 28, 2016 in Tips & Advice

How to update your WordPress website

Here at No Grey we offer one of the most popular open source platforms to develop your website, which is WordPress. We choose WordPress because it is user friendly from a clients perspective, flexible for design, gives you access to 1,000’s of free add ons (plugins) for your website and pretty much any developer could work on it for you in the future. You are not locked into anyone.  Our clients love WordPress and we love to create websites with it. 74 million users can back that statement up! When you have a WordPress website it is vital that...

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Digital Branding 101 – Seminar

Posted on August 17, 2016 in Events, Tips & Advice

Digital Branding 101 – Seminar

Together with our friend Sam from Milkbar Digital, we are pleased to announce our Digital Branding 101 seminar, aimed at helping small businesses understand graphic design and social media. When? 5.30pm, Wednesday 7th September 2016Where? Gordon Studios, 12 – 14 Gordon St, Cremorne Topics that will be covered include: • How to make sure your website looks great & performs well • Facebook, Instagram & LinkedIn for small businesses • How to create the best digital content • Branding consistency across all platforms • Plus, much more!Light refreshments provided, plus there will be time to network with likeminded businesses...

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Why does my logo look ‘fuzzy’?

Posted on February 22, 2016 in Tips & Advice

Why does my logo look ‘fuzzy’?

We answer this baffling question once and for all and let you in on a few secrets to make sure you have complete control of your logo.  Ever had your business cards printed and they came back ‘fuzzy’ or ‘dirty’ looking around your logo? Seen your website lately and think your logo looks a bit out of focus? Well, you may need glasses OR you might not be using the correct version of your logo.  Different mediums need different file types to achieve the best looking outcome and consistency for your logo. Its not a ‘one size fits all’ situation....

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How to brief your graphic designer

Posted on December 24, 2015 in Tips & Advice

How to brief your graphic designer

Giving a brief to a Graphic Designer can be really hard! Often thought to be quite easy, but when you get down to business end of a job, it is the single most important element to ensure you get a great result on your logo, website or graphic design.  More often than not when a customer is un-happy with a final result it’s generally to do with an inaccurate brief. I’m not saying that the blame is entirely on the client, but the communication to the Graphic Designer must be accurate and clear. And only the client can provide...

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Why it pays to highlight your USP

Posted on October 13, 2015 in Clients, Tips & Advice

When clients come to us for a logo, business card or website design service one of the first questions we ask is ‘what separates you from your competitors?’. For most business owners this can be quite confronting and hard to answer. Most people answer with phrases like: “good quality service” “low prices” “experience” But these will not be enough to set you apart from your competitors. These answers are generally like this because the owner is too close to their own business and is challenged by stepping back and taking an objective look at what the customer sees. They often...

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Websites. Get the look for less!

Posted on September 28, 2015 in Clients, Tips & Advice

Websites. Get the look for less!

  Sometimes you just can’t afford a new website. And really, if you already have pages and pages of content with years of work poured into your existing website the pain and lengthly process to migrate everything over to a ‘new site’ would simply not be worth it.  Lets work with what you’ve got for a fraction of the price.  Take our friends over at Financial Planning Expert. Small business owners who for the last 5 years have done the right thing and created loads of content on their site. They’ve posted helpful tips and information about financial planning, created links...

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New in Business?

Posted on September 7, 2015 in Tips & Advice

New in Business?

No Grey Creative specialises in new business branding. We have helped hundreds of new businesses make the best start possible by providing clever, creative and affordable branding solutions. Our creative director Jacqui runs seminars all over Melbourne about the subject of new business branding and why it is so important to a businesses success. Has your business got the three basics? Logo, business cards and a website are the three basics that any business needs to be taken seriously in the marketplace. Everyone judges a book by its cover and when it comes to judging your business you will be...

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Why 70% of business cards are a waste of space

Posted on August 24, 2015 in Tips & Advice

Why 70% of business cards are a waste of space

Surely it’s a no brainer what to put on a business card, right? Then why do so many people get it wrong? When I meet new business contacts at a networking group or out and about, I’m often asked the question (because I design cards for a living) “so, what’s your expert opinion of my card hey?”. Honestly, 70% of the time that card is not up to scratch. They are either printed on cheap thin paper, do not have enough information on it or old details are scribbled out and replaced with pen. ‘Not me, my cards are...

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