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Ray’s Outdoors rebrand

Posted on July 30, 2017 in Trends

Ray’s Outdoors rebrand

For decades, Ray’s Outdoors has been an essential checkpoint for many Australian outdoorsmen (and women). Regular customers and those sensitive to aesthetics must have noticed the current rebrand featuring a bold font and a completely new colour scheme. In October 2015, the “Australia’s best outdoor leisure retailer” got a makeover, introducing a new website and e-commerce system, and a chain of freshly refurbished stores. The famous retailer is now known as “Rays”, a place for those who “camp, paddle, hike [and] explore”.   According to Super Retail Group (purchased Ray’s Outdoors in 2010) chief executive Peter Birtles, the reason behind the...

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Top logo design trends for 2016/2017 financial year

Posted on June 22, 2017 in Trends

Top logo design trends for 2016/2017 financial year

When it comes to branding, an impeccable name can only be supported by a perfect logo. Many global companies don’t change their logo for long periods of time, considering it flawless and perfectly recognisable. However, even the biggest of multinational enterprises decide to give their visual identity a touch-up. Among those big names are Mastercard and Google, but also Coca-Cola, with their frequent stunts and refreshments in visual identity. When it comes to small business owners, logos can make or break their brand. So, it’s crucial to come up with a solid design to begin with and not give...

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That’s a wrap! – Open House Melbourne 2017

Posted on August 2, 2017 in Events, Trends

That’s a wrap! – Open House Melbourne 2017

Last weekend saw the 10th instalment of Open House Melbourne. One of my favourite events on the busy Melbourne calendar for the year. The last two years I have worked as a volunteer for the event. 2016 year I was assigned Parliament House and 2015, – my first year on the job – I looked after Melbourne Town Hall. There are many perks to being a volunteer: you get a unique insight into a major public event, meet new people, learn facts about buildings that you look at everyday that you never knew and probably the best benefit of...

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Graphic Design finds from my recent trip to Tokyo

Posted on June 6, 2017 in Trends

Graphic Design finds from my recent trip to Tokyo

Japan is known as one of the most visually vibrant places on Earth and Tokyo is definitely a feast for the eyes! When it comes to Graphic Design, the city is an endless pool of inspiration bravely pushing the latest and even avant-garde trends. Brimming with colour, latest technology in combination with traditional imagery, the streets of Tokyo are quite overwhelming. For a curious cultural tourist like myself, this may just be the dream destination in which the most perfect scenes stand right next to the odd ones. Since holidays are generally a relaxing time, I did not obsess...

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Choosing a colour for your brand

Posted on May 1, 2017 in Tips & Advice, Trends

Choosing a colour for your brand

When deciding on a colour for your brand, it is important that your colour palette is well thought out as the right colour choice can highlight your business’ strengths and help to attract the right customer. In design marketing, it is not uncommon for colour psychology to be discussed; a theory that argues how certain colours influence our emotions and behaviours through a variety of meanings associated with particular colours. It has been argued that a consumer’s reaction to colour appropriateness is far more important than the colour of the logo itself; does the colour of the brand live...

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Jim’s Interior Design logo review

Posted on March 9, 2017 in Trends

Jim’s Interior Design logo review

Where the world of delicate pastels and tough grass stains collide.  When I first saw this logo I wasn’t sure if it was real, but on further inspection, Jim’s Interior Design is in fact the new arm of the highly successful Jim’s Franchise Group. Jim’s is nothing less than ambitious and this attempt to break into the creative trade services is a bold, somewhat exciting new step, and I’m looking forward to seeing how it unfolds.  Being the first ‘creative’ arm of the business, I can imagine that the branding for Jim’s Interior Design would have come under much discussion...

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KolesWorth Supermarket

Posted on May 27, 2016 in Trends

KolesWorth Supermarket

How do you take on the big guys? It seems an independent supermarket in Melbourne’s South East may have found the answer, or at least are having a crack at it.  In Australia the big boys Coles and Woolworths (or Safeway if you were born in Victoria pre 2000) really have the market cornered when it comes to Supermarket shopping. Their iconic logos towering above us as we park our cars in lots across Australia and venture in for the necessary task of buying food. If you are anything like me, I feel guilty for constantly buying from the big bosses, I...

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S U P E R G R A P H 2014

Posted on February 17, 2014 in Events, Trends

S U P E R G R A P H 2014

Along with every other Graphic Designer in Melbourne, I attended the first ever Supergraph this weekend at the Royal Exhibition Building in Carlton. I love Melbourne! Always something creative to see and do. I was really excited to see what the day would be all about and the types of people that it would attract. On first impressions there was not a great vibe in the hall. The absence of music made for a pretty stark atmosphere, particularly around the bar section where I felt I had to whisper to order a cider like I was in a library....

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I know that one!

Posted on May 3, 2012 in Trends

I know that one!

I have managed to peel myself away from my phone to write this article. It was a tough thing to do especially when I was so close to completing the level. Confused? Don’t be, I just downloaded a new App from the iTunes store and have been fixated on it for the last 30 minutes. It’s called ‘Logo quiz’ and is quintessentially a graphic designer’s idea of a fun time. As the name suggests, the game is based on the concept of logo identification. Each new level presents players with a group of incomplete logos to identify. You are...

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Brand Memory Game

Posted on January 10, 2012 in Trends

Brand Memory Game

I just ordered this really cool game called brand memory. It reminds me of playing the original memory with my Mum when I was a kid (she would always beat me). Mums have good memories! This game is actually two for the price of one to get the old brain ticking.  Not only do you have to match up the set of cards when you turn over from back to front and clear them from the board BUT trying to name the brands without their full logos present is a game in itself. Being a graphic designer this is what I...

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