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Jim’s Interior Design logo review

Posted on March 9, 2017 in Trends

Jim’s Interior Design logo review

Where the world of delicate pastels and tough grass stains collide.  When I first saw this logo I wasn’t sure if it was real, but on further inspection, Jim’s Interior Design is in fact the new arm of the highly successful Jim’s Franchise Group. Jim’s is nothing less than ambitious and this attempt to break into the creative trade services is a bold, somewhat exciting new step, and I’m looking forward to seeing how it unfolds.  Being the first ‘creative’ arm of the business, I can imagine that the branding for Jim’s Interior Design would have come under much discussion...

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KolesWorth Supermarket

Posted on May 27, 2016 in Trends

KolesWorth Supermarket

How do you take on the big guys? It seems an independent supermarket in Melbourne’s South East may have found the answer, or at least are having a crack at it.  In Australia the big boys Coles and Woolworths (or Safeway if you were born in Victoria pre 2000) really have the market cornered when it comes to Supermarket shopping. Their iconic logos towering above us as we park our cars in lots across Australia and venture in for the necessary task of buying food. If you are anything like me, I feel guilty for constantly buying from the big bosses, I...

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S U P E R G R A P H 2014

Posted on February 17, 2014 in Events, Trends

S U P E R G R A P H 2014

Along with every other Graphic Designer in Melbourne, I attended the first ever Supergraph this weekend at the Royal Exhibition Building in Carlton. I love Melbourne! Always something creative to see and do. I was really excited to see what the day would be all about and the types of people that it would attract. On first impressions there was not a great vibe in the hall. The absence of music made for a pretty stark atmosphere, particularly around the bar section where I felt I had to whisper to order a cider like I was in a library....

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I know that one!

Posted on May 3, 2012 in Trends

I know that one!

I have managed to peel myself away from my phone to write this article. It was a tough thing to do especially when I was so close to completing the level. Confused? Don’t be, I just downloaded a new App from the iTunes store and have been fixated on it for the last 30 minutes. It’s called ‘Logo quiz’ and is quintessentially a graphic designer’s idea of a fun time. As the name suggests, the game is based on the concept of logo identification. Each new level presents players with a group of incomplete logos to identify. You are...

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Brand Memory Game

Posted on January 10, 2012 in Trends

Brand Memory Game

I just ordered this really cool game called brand memory. It reminds me of playing the original memory with my Mum when I was a kid (she would always beat me). Mums have good memories! This game is actually two for the price of one to get the old brain ticking.  Not only do you have to match up the set of cards when you turn over from back to front and clear them from the board BUT trying to name the brands without their full logos present is a game in itself. Being a graphic designer this is what I...

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Pantone Knitted Swatches

Posted on August 15, 2011 in Trends

Pantone Knitted Swatches

For my birthday this year I was blessed with many amazing and generous presents, parties, cakes and perfect company. I think I managed to stretch the event out to a whole week. Every birthday should be like that! This year, when I was enjoying my celebrations with some close friends at Naked for Satanon Brunswick Street in Brunswick, Melbourne.  After a few Dirty Granny ciders and deliciously tasty Pintxos my log time (also Graphic designer) friend Libby arrived. I was greeted with a brown gift bag, hug and happy birthday. I was excited to open her present because just...

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