The relationship between a graphic designer and client is a unique and special one; one that’s based on mutual respect and communication.

A graphic designer works as a support agent to any business because they are the link between business operations and customer attraction. The three items that make any successful business are: ideas – execution – outcome.

A great relationship between business owners and designers (ideas and execution) can heavily on impact on a successful outcome, no matter what the industry.

To really make that relationship a lasting and worthwhile one, not only does the designer need to have an understanding of the client’s business operations but the clients need to have a mutual understanding of the designer and how they work.

Creative partnership

As clients, we ask that you educate us as much as possible on every aspect of how you run your business and what you are selling. The designer should be educated and understand your business so well that they could potentially work in your business for a day.

Through greater understanding of your business comes a high quality visual communication execution and outcome. The designer is happy because they have been able to create an accurate visual representation of a business and the client is happy because they now have a fully-functional piece of marketing material that will attract the right customers. Everybody wins.

As an introduction to how the creative process works here at No Grey Creative, we have put together a case study on a real job completed in early 2011. The brief was to design a logo, business cards, website and postcard. You can download the PDF over on the right there.