Australian Institute for Workplace Behaviour
AIWB is a fantastic organisation that works with Australian businesses, helping them to create and maintain positive a culture in their workplaces. They’re all about research, education and support, so their new logo had to inspire confidence and reflect a corporate image.
The team at AIWB were keen to show that they had a presence right across Australia, so we came up with the idea of a network of geographic shape in the stylised shape of our great country. And the geographic shape we chose? Simple – an eight-sided octagon to represent each of our states and territories.