Australian International Business Services
AIBS is a business started in 2016 by Eve Buckner. Eve specialises in teaching Business English to international business professionals by coaching them in speaking, writing and reading.
The logo design for AIBS located on Collins Street in Melbourne combines the services of the business in one neat little personality. The speech bubble represents the language component and the business tie with a touch of red represents the business side of AIBS. Coupled with a typeface that captures the mood of a typewriter suggesting the writing component of the business. All the aspects of the English language and Business together in this iconic logo.
Once the logo was finalised we set about designing business cards and letterhead. We wanted to make something a little bit special for the business cards to make them stand out and memorable. The idea of round corners appealed to Eve so we created a portrait style card layout and then rounded the bottom two corners to make a shape that resembled a pocket. The pocket shape ties in with the business look and feel of AIBS and we think it will really appeal to the international target market.
The end result is a professional looking brand to give Eve the best possible start on her business journey. We love this logo design and feel really proud to be a part of AIBS from the ground up.