Chadstone Corner Apartments Development
The latest boutique apartments to rise up in the heart of Chadstone, Melbourne were looking to build a brand and image from the ground up (pun intended).
The developers ‘New Point Pty Ltd’ came to us needing everything including
• a name for the development
• sleek logo
• luxury brochure design
• well crafted website design
• effective DL mail out design
• custom photography
• creative copywriting
No Grey Creative was commissioned to deliver the lot.
We knew the area of Chadstone very well and after taking a look at the plans for the development soon came up with the name ‘Chadstone Corner’. The complex was to be built on a corner but also we wanted to bring out the idea of a meeting place, a community and a local hangout for the apartment residers.
Next we designed the logo using triangle and geometric shapes and gradated colours to convey an aerial floorplan of an apartment building coming together as a community. The logo gives a great boutique feel and also an overall feeling of modern design and comfort.
We then spent a day travelling around key areas near the development taking custom photos for the brochure and marketing collateral. A beautiful range of lifestyle images to help paint the picture of what life would be like when you purchase the apartment.
We effectively created and delivered a modern, boutique and striking range of marketing tools which not only looks fabulous but most importantly puts an image to ‘off the plan’ apartments. After all the brochure and the mail drop flyers are the ONLY tool that a developer and agent has to effectively sell.
Our bright, vibrant, modern approach has been a huge success for the developer and they were blown away by the outcome we created for them.