Working with Rose Filippone from Filmont Recruitment in Melbourne, is a delight and laughing good time. Rose is driven, powerful in the corporate world and always looking to get the best deal for her clients. Her new brand had to reflect this.
When designing a logo for Filmont Recruitment we went with the colour scheme of power red, bold black and corporate white. The perfect palette to sum up Rose. The logo itself is a clean cut bold logo with feminine undertones using a handwritten font and clean sans serif font to balance. The addition of the arrow head on top of the ‘T’ is there to pay homage to the previous logo and also to suggest that with Filmont, you will be moving up the corporate ladder.
The next step was the business cards, and we knew we had to deliver something extraordinary because there is no way Rose would ever settle for plain and safe. With the instructions that the business cards needed to really stand out in a handbag or on the desk of CEO amongst others, we put our heads to work. The solution was to couple the power red and bold black with a striking silver foil print for the logo. The word Filmont literally catches the eye with its shiny nature and leaves a memorable impression. The silver foil and red business card design is also suggestive of high end, executive and different. Just some of the traits of Filmont Recruitment, who are by the way located at the top of Collins Street in Melbourne.