It’s been an incredibly insightful and rewarding process to work on the branding and packaging design for Honest Gum. The creation of each individual flavour personality using bold colours and design to get the health benefits of Honest Gum across. Easy to read at a glance on the shelf and flavour explanatory, the new look for Honest Gum has been well received by the cult following the brand has already mustered and new converts alike.
Logo design for Honest Gum, Australian-based plastic-free chewing gum.
The refreshing eucalyptus mint flavour packaging design for Honest Gum
Do you know that every time you chew a piece of gum, you’re probably chewing on plastic? That’s right, plastic. I didn’t know either! But thankfully, there’s now Honest Gum, so your plastic chewing days are over.
Not only great news for your body but also for the environment. In Australia, an individual dumps approximately 59kg of plastic into landfill and our oceans every year* so every bit counts, including chewing gum!
The family of flavours you can plastic-free chew on from Honest Gum!
So much information on such a small box – It’s a graphic designer’s job to make every last detail fit. Chewing plastic-free never looked so good!
Beautiful packaging design and branding for Honest Gum Australia.
A labour of love for founder Marie Pallas, the birth of the new look branding and improved flavour range to match has now been officially released. You can find these plastic-free goodies at stockists Australia wide so there’s bound to be one near you.