A logo is the starting point of all brands. Wether you are a new business that needs a logo or a large company, the same rules apply.

Graphic Design is the art of visualising ideas and logo design is the height of summing up your business into one neat, appealing, clever, visual icon. It’s what customers recognise when they see your business cards, stationery, website, shop signage and other marketing material.

The key to a successful logo is making sure that the Graphic Designer has a good understanding of every aspect of the business, from its operations to its values.

The more effectively the client can communicate the business ideals, needs and target market, the better the Graphic Designer can come up with a successful solution.

To ensure this process is nurtured, No Grey Creative has implemented a simple questionnaire that’s designed to produce a comprehensive brief.

It will take you on a journey that helps you articulate thoughts such as logos you really hate, who your real target market is and what your business goals for the future are. It’s a great learning exercise when nutting out a business plan as well.

If you think you are ready to fill in a brief for us or are just curious, then please fill in our online questionnaire here.

Have a look at some of our favourite logo designs that we have produced in and around Melbourne.