Australian Pharmaceutical Industries


The API website featuring Priceline Pharmacy

API is one of Australia’s largest Health and Beauty providers boasting brands such as Priceline Pharmacy, Soul Pattinson Pharmacy, Pharmacist Advice and Pharmacy Best Buys to name a few. The pharmaceutical giant recently commissioned us to completely re-design and develop their new website, and we jumped at the chance to be part of such an important project. 

We are not going to show you the ‘before’ picture, but lets just say that the way it was, the API website was in desperate need of a re-do. It had been a number of years since the site had some attention and it was up to us to bring it into the modern era. 


Annual reports section featuring current and past downloads and live share price stream

Th content for the new site was provided to us from API and also their branding style guide, which was an excellent starting point for us. We focussed the look and feel to be corporate, clean, smart and professional. The website is aimed at investors, shareholders, potential franchisees and suppliers. Its a go to hub for everything corporate that API and its associated brands have to offer. 


The new API website design looks great on an iPad anyway you look at it

 The website is a custom design and then a WordPress backend has been installed to edit and manage the site in house. The website is fairly feature heavy from a management point of view and here are some of the web design features we have included:

  • Current public share price streamed live to the website 
  • Ability to add and remove pages and apply different templates to each page
  • Upload and download tabbed feature to view current and past annual reports
  • Pop up windows for timeline infographic
  • Ability to create team profiles 
  • Custom and editable contact forms on any page 
  • Image carousels

The website is also completely responsive for all browsers, tablet and mobile devices. A must for every company that has a website and especially for a business of this calibre. 


The new API website is designed and developed to be fully responsive

API can be totally independent with managing the back end of the website for years to come and we know that this website design and development will serve them very well over that time. 


The home page of API website

See the API website
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