Sports Concious in Brighton

New logo for Sports Concious in Brighton

Brighton icon, Sports Concious needed a re-brand. With a retail shop boasting over 30 years of service to the tight knit community, Sports Conscious on Church Street in Brighton is like a trusted friend amongst shoppers alike.

Andy, owner of Sports Conscious recently commissioned us to re-brand his precious retail brand. The reason for the decision was to bring Sports Conscious into the modern era to compete with rival chain stores that are opening up on every corner and to appeal to a younger audience not used to shopping at local strips.

Example of logo on shopping bag for Sports Concious

A clean, fresh and elegant approach was needed with a complete colour re-do. We have used navy for sophistication, contemporary warm lemon tones coupled with an easy to read youthful font. We have also highlighted the use of the ‘SC’ which not only joins the two words together but is the initials of the trusted brand.

A timeless looking logo that will see Sports Concious through the next 30 years of retail trading.

Signage with new logo displayed on iconic Church Street in Brighton

Signage view from the road on iconic Church Street in Brighton