Honest Gum

It’s been an incredibly insightful and rewarding process to work on the branding and packaging design for Honest Gum. The creation of each individual flavour personality using bold colours and design to get the health benefits of Honest Gum across. Easy to read at a glance on the shelf and flavour explanatory, the new look for Honest Gum has been well received by the cult following the brand has already mustered and new converts alike.  

honest gum logo

Logo design for Honest Gum, Australian-based plastic-free chewing gum.

honest gum mint

The refreshing eucalyptus mint flavour packaging design for Honest Gum 


Do you know that every time you chew a piece of gum, you’re probably chewing on plastic? That’s right, plastic. I didn’t know either! But thankfully, there’s now Honest Gum, so your plastic chewing days are over. 

Not only great news for your body but also for the environment. In Australia, an individual dumps approximately 59kg of plastic into landfill and our oceans every year* so every bit counts, including chewing gum! 


honest gum

The family of flavours you can plastic-free chew on from Honest Gum! 


marie pallas chewing gum

So much information on such a small box – It’s a graphic designer’s job to make every last detail fit. Chewing plastic-free never looked so good! 


plastc free gum

Beautiful packaging design and branding for Honest Gum Australia. 


plastic free chewing gum

A labour of love for founder Marie Pallas, the birth of the new look branding and improved flavour range to match has now been officially released. You can find these plastic-free goodies at stockists Australia wide so there’s bound to be one near you. 


cinnamon bulk pack





Marie Pallas - Founder at Honest Gum
Thank you, Jacqui! It was lovely to work with you once again. You understood my vision from the beginning and we worked seamlessly together which resulted in outstanding packaging! Chewing plastic-free never looked so good!
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